Traders body Confederation of All India Traders (CAIT) has said that brand ambassadors should be brought under the ambit of Consumer Protection Act as consumers are often “guided” through such endorsement, irrespective of quality of product. CAIT has also threatened to move court if the government did not take necessary action. The body has also… Continue reading Bring brand ambassadors under Consumer Protection Act, says CAIT
The Hindu Issue Geo-targeted advertising. Geo targeting Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. Geo targeted… Continue reading Cloud technology changing TV ad landscape
The Hindu Government’s new initiative: The government will roll out a new campaign under which 66 digital vans. Van will be equipped with Internet and audio-visual facilities, will go to 657 districts by March 2017 to increase awareness about various e-governance services in rural and semi-urban areas. Aim: To reach out to more than 10… Continue reading Digital vans all set to take e-governance to rural areas
Livemint Issue: The paramount measure of power in the 21st century is connectivity, specifically to global infrastructure networks, trade flows, capital markets and the digital economy. India is now getting connected in each of these arenas and is thus taken much more seriously as a long-term pillar of the global system. India in its neighbourhood:… Continue reading With connectivity comes growth
Article Link Summary: Researchers have found a person in the United States carrying bacteria resistant to antibiotics of last resort. This has caused alarm among public health and infectious disease experts. The person was carrying coli bearing a new gene, mcr-1, which is resistant to even colistin, the last available antibiotic that works against strains… Continue reading Enter the superbug?